Guides5 min read
How to get a free Google AI Pro account with Jio
How to claim 18 months of Google AI Pro for free through MyJio: the eligibility rules in India, linking your Gmail and verifying the activation.
#Google AI Pro#Gemini
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Articles & guides
Practical knowledge on MMO, affiliate marketing, SEO, content, conversion optimisation and website operations.
Found 33 articles
Guides
Marketing Analytics10 min read
What are CAC, LTV and ROAS? Three marketing metrics to get right
How to calculate CAC, LTV and ROAS, and read them alongside profit so you do not scale a campaign that only looks good in a report.
#CAC#LTV
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Advertising9 min read
What is retargeting? Following up at the right time without annoying people
Build retargeting campaigns by behaviour, frequency and buying stage so they perform while still respecting users.
#Retargeting#Remarketing
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Conversion optimisation8 min read
What is social proof? Building website credibility without faking it
Use reviews, case studies, demos and trust signals in the right context so customers can decide with more confidence.
#Social proof#Trust signals
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Copywriting9 min read
Landing page copywriting: how to write so customers understand and act
A clear landing page writing structure, from headline and benefits to evidence and the call to action, without exaggeration.
#Landing page#Sales copy
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SEO9 min read
Keyword research by search intent: choosing the right content to write
Classify search intent, cluster keywords and pick the right page type so you do not write a lot without converting.
#Search intent#Keyword research
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Customer research9 min read
How to build customer personas from real data, not guesswork
A process for interviewing, grouping behaviour and turning customer research into marketing messages you can actually use.
#Customer persona#Customer research
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Micro SaaS10 min read
What is micro SaaS? How to find an idea and get your first customer
A framework for finding a small problem, building a lean SaaS product and validating customers before over-investing in features.
#SaaS#Recurring revenue
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Newsletter9 min read
How to build a newsletter that earns and that readers still want to open
Choose a topic, build a publishing rhythm and create revenue from a newsletter without trading away subscriber trust.
#Email newsletter#Audience building
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